Overview
An automotive manufacturer was struggling to forecast the right amount of marketing collateral to its dealer groups. The company needed a way to provide dealers with the appropriate catalog supplies while avoiding unnecessary expenditures, including scrap and additional charges for rushed orders.
The Challenge
The client needed a more efficient way to ship the right quantity of catalog supplies while minimizing waste and avoiding unnecessary costs.
Our Solution
Qualfon set up an online ordering system that allowed OEMs to provide dealer groups the ability to adjust quantities to meet their specific needs. A “Just-in-Time” print application was also linked, allowing the client to order small runs after the initial allocations were exhausted. This also provided the opportunity to make updates to the collateral on a more frequent basis.
The Results
The solution resulted in approximately 80% offset printing and 20% print-on-demand (POD). It generated $750,000 in annual savings and made it easier to update content as needed. The program achieved a 95% dealer utilization rate.
About Qualfon
Qualfon is a global BPO provider of omnichannel customer experience and business support solutions with locations on several continents. We are an agile partner specializing in call center support, revenue growth, and marketing services committed to serving our clients and their customers throughout the customer journey.
Learn more about Qualfon’s Fulfillment Solutions, including Amazon Prep Services such as Fulfilled by Merchant (FBM), Seller Fulfilled Prime (SFP), and Fulfilled By Amazon (FBA Prep) services.
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