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A Higher Purpose

Business with a Higher Purpose

Everything we do at Qualfon is rooted in a deep sense of meaning and purpose: to be the best and improve the lives of each person we encounter. And it goes beyond business, stretching into the remarkable communities where we live and work.

Qualfon is a consecrated company, guided first by the principle of love for God and our neighbors. Our mission is to provide personal, family, and social support for our employees, and we further that goal by delivering exceptional service to our clients and customers. We are driven by the devotion and faith of our founder, Alfonso Gonzalez, and his calling to improve the lives of everyone who works in his company. These principles are the bedrock of everything we do and have guided our leadership for more than 30 years.

In addition to supporting our employees, we also support our communities with social programs that give back. We apply the experience we’ve gained building culture and strategic processes in the business world and use them to create repeatable models of growth for our charitable programs. The financial support for those programs comes from Qualfon, which means the more our business thrives, the more our philanthropic efforts benefit. That creates a direct line from our internal culture – the way we support employees and help them grow – to the positive impact we have on the world around us.

Plan 2040 sustainability initiative logo

Plan 2040

Plan 2040 is the private, non-profit foundation we established in 2016 to strengthen the social fabric and promote upward mobility in Cuatro Ciénegas, Mexico. The community-led initiative was created by local citizens to empower residents to lead healthy, fulfilling lives, personally, within their families, and in their professional journeys.

Through Plan 2040, we collaborate closely with public institutions and local authorities to provide young citizens and their families with the support, resources, and inspiration they need to dream big and achieve their goals. In 2021, we expanded the initiative to include Colonia Independencia in Monterrey, Mexico, broadening its reach and impact.

Plan 2040 offers both preventative and continuous support through five key pillars: health, family, education, economy, and spirituality. It promotes personal growth, emotional development, and human formation for people of all ages – reinforcing families and nurturing a culture of compassion, where neighbors support each other and live out their core values.

The Mission Portfolio

Grupo Ecco

Grupo Ecco is a network of six interconnected businesses in Cuatro Ciénegas, Coahuila, focused on sustainable, purpose-driven tourism, faith-based retreats, and community development. To learn more, visit www.grupoecco.com.

Plan 2040

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