On-Demand Support & Omnichannel Marketing Tools for 10,000 Insurance Agents
Engage and support independent agents in regular activity to drive insurance underwriting by developing and hosting an online marketing portal allowing more than 10,000 independent agents to target and execute multichannel campaigns, order customized collateral and premiums and locally manage corporate-sponsored marketing programs.
Our Solution
Developed and hosted web-based “Marketing Solutions Center”
Results
More than $100 million in written premiums
$0M
Achieved 90% of targeted agent participation in the 1st year
A telecommunications provider faced a growing challenge: high-value Fiber customers were canceling service at alarming rates, and traditional save tactics weren’t working. Installation delays and service issues drove most cancellation requests, but even when those problems were controllable, associates struggled to convert frustrated customers into satisfied subscribers.