Overview
A financial services company relied on personalized direct mail notices to communicate with customers. These notices required complex variable data and multiple insert combinations based on region, language, and letter type.
The Challenge
Managing notices with 87 variable print cells and numerous insert variations through a weekly production process created inefficiencies and extended cycle times. The company needed a more streamlined and responsive approach.
Our Approach
Qualfon transitioned the process from weekly to daily production and streamlined file import, print, assembly, and mailing workflows. The solution simplified the management of personalized notices while supporting complex data and insert requirements.
Results
- Cycle Time Reduction: Optimized internal workflows to achieve a 50% reduced cycle time.
- Operational Efficiency: Streamlined backend processes to successfully enable daily processing of customer notices.
- Data Customization: Expanded production capabilities, ensuring 87 variable print cells are fully supported.
About Qualfon
Qualfon is a global BPO provider of omnichannel customer experience and business support solutions with locations on several continents. We are an agile partner specializing in call center support, revenue growth, and marketing services committed to serving our clients and their customers throughout the customer journey.
Learn more about Qualfon’s Lead Generation and Direct Mail & Print Services.
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