If you analyze the BPO business, it’s had a history of expansion across all kinds of organizations including for-profit, nonprofits and even government agencies. Executives have become increasingly strategic when choosing a provider to support their business objectives. Like every other industry, there are bigger players who may comprise about a quarter of it all, but the majority of the market out there is yet to be had. The million-dollar question is, “how do we grow in an industry that’s so highly fractured?”