MAIL


Transform mail into highly targeted campaigns – using dynamic content for better results.

What We Offer

Direct Mail Expertise

Thirty-seven years of experience and counting. Manage your operations, technology and customer relationships through a single provider with our expertise and long tenure as a recognized leader.

Mail Management

Mail management partnerships that deliver. Receive deeper postal discounts and enhanced delivery time with our strategically located facilities and close working relationships with a long list of carriers.

Print-on-Demand

Sophisticated printing made simple. Create and manage marketing collateral, savings cards, invoice statements, rebate checks, and more. Static to variable data, inventory items to packaging, email to text messages, and personalized URLs to social media.

Finishing Operations

Finishing touches make the difference. Put the final touch on your mailing campaign with our binding and finishing services, including: Die-cutting and converting, automated tabbing, tipping, folding and inserting, binding, stitching, and shrink-wrapping.

Personalized Match Mailings

Getting personal can yield big results. See higher conversion rates by using personalized mail. We can help you gain up to a 20% lift in conversion by creating personalized direct mail and email marketing campaigns.

How You Benefit

Bulk Mail Distribution

  • Mail Exchange leverages advanced technology and proven efficiencies to speed mail through our national network of automated distribution centers
  • Direct shipping to some of the largest retailers and distributors in America
  • Mail is processed and sorted for optimal results and enhanced delivery

Multiple Locations

  • Two printing locations maximize efficiency and capability: Highland Park, Michigan and Robbinsville, New Jersey
  • Local delivery partners deliver same-day turnaround on mailers

Data and Analytics

  • Wide range of reports that can generate data quickly and efficiently
  • Reports can be executed on-demand and minor adjustments can be made to accommodate specific program requirements
  • More than 100 different advanced analytics capabilities, including: Segmenting, targeting, predictive modeling, data appending, cross-functional reporting, and more

Xerox Premier Partner

  • Xerox iGen© family of printers with advanced automation that deliver more production time
  • Xerox© Trivor© 2400 Color Inkjet Press delivers high-quality digital printing that meets the complex demands of large volume printing projects
  • Superior levels of accuracy and consistency of brand colors in digital print jobs

Where We Rank

Of direct mail solutions in Michigan

Pieces printed and mailed annually

Impressions made annually

How We’re Different

Same-Day Turnaround

Two-tier Mail Exchange program processes First Class Mail for optimal results and induction at the USPS facility closest to its final destination.

Partnership Management

Outstanding service is our strength. Rely on one of our Client Services Managers to coordinate and support you on the day-to-day operations of your business.

The Lean Method

Eliminating waste and operating at full-value potential is the goal. Rest assured we deliver innovative, strategic, and targeted value through our “Lean” series of tools and techniques.

Same-Day Turnaround

Two-tier Mail Exchange program processes First Class Mail for optimal results and induction at the USPS facility closest to its final destination.

Partnership Management

Outstanding service is our strength. Rely on one of our Client Services Managers to coordinate and support you on the day-to-day operations of your business.

The Lean Method

Eliminating waste and operating at full-value potential is the goal. Rest assured we deliver innovative, strategic, and targeted value through our “Lean” series of tools and techniques.

Clients We’ve Helped

Customer Objective

  • Provide leads for call center licensed agents
  • Target prospects aging into Medicare
  • Average volumes – 200,000-250,000 mailers per month. Content varies based on recipients’ date of birth

Qualfon Solution

  • Analyzed customer base and previous campaigns to build personas based on those most likely to respond and purchase
  • Personalized direct mail pieces for each segment
  • Processed business reply cards in our facility daily and uploaded into clients’ CRM to reduce the time between response and agent outreach

Results

  • Increased response rates by 20%
  • Conversions 75% higher than monthly average of all channels
  • Cost per acquisition 50% lower than average of all channels