Our Solution
- Designed and implemented a Lead Generation and Age-in campaign strategy based on multiple touches and offers
- Created a predictive model using demographic, income and home value data to identify prospects with the highest propensity to enroll
- Incorporated more relevant, variable messaging throughout direct mail communications
Results
Lead Generation campaign response improved 200%
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Age-in campaign response improved 700%
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Improved targeting eliminated low-probability prospects from mailing saving $600,000 in annual production and postage costs
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