Minacs Partners with Qualfon to Launch Customer Support Services in Mexico Center

December 4, 2012

Teaming Agreement to Provide BPO Solutions to Clients

Boca Raton, FL – December 4, 2012 –  Qualfon, a leading global business process outsourcing (BPO) provider with proven LATAM contact center experience, is partnering with Aditya Birla Minacs to provide customer service and BPO solutions from Qualfon’s Mexico City location.  Minacs (subsidiary of Aditya Birla Nuvo), a global business solutions company, will provide customer support services in English and Spanish to Minacs’ clients in North America.

Qualfon’s current operations include more than 10,000 employees across Mexico, Costa Rica, Guyana, and the Philippines. The 600-seat Mexico City center will offer a wide range of facilities to employees in a world-class working environment. Senior Minacs executives will provide leadership onsite to ensure the delivery of a world-class service experience to customers.

“We are pleased to be working with such a respected company like Minacs and to support its high quality customer lifecycle solutions,” said Mike Marrow, the Chief Executive Officer (CEO) of Qualfon. “Minacs’ customized client solutions based on its deep domain expertise in its focus industries, combined with Qualfon’s LATAM experience and our highly-engaged and highly-tenured workforce will indeed provide superior solutions for clients and their customers.”

Commenting on the new partnership with Qualfon and the focus of the Mexico City delivery center, Anil Bhalla, COO, North America and Europe at Minacs said, “With this new center, we are strengthening our LATAM presence and solution offering to add to Minacs’ presence in Jamaica and the Dominican Republic. This enables our clients to be even closer to their customers. Combined with Minacs’ Value Partnering strategy, our Mexico location will ensure that we better support the achievement of business outcomes that our clients are seeking. Qualfon is a highly respected outsourcing services provider in the LATAM market, and we are delighted to partner with them. I am confident that the synergies between our two companies will deliver immense value to our clients.”

With the addition of the Qualfon service delivery center and its expertise in the region, Minacs expands its operational base in Central America and offers its clients the unique benefits of high-quality, Mexico-based support.